This Is My Gym Bag

This Is My Gym Bag

Want to SCALE your business? Go here: https://acquisition.com
Want to START a business? Go here: https://skool.com/games

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money – just – on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

50 Comments

  1. @CleebyTheKid on July 19, 2025 at 5:19 am

    You don’t need all that for a gym session. If you’re at a gym like that

  2. @RacingDragon-v3i on July 19, 2025 at 5:20 am

    Saves time and keeps you straps neat. Genius!

  3. @Sethylondon on July 19, 2025 at 5:20 am

    I just broke the 666th comment by making it the 667th 😊

  4. @buskerjit45 on July 19, 2025 at 5:22 am

    fucjing tools

  5. @TimothyKreider on July 19, 2025 at 5:22 am

    Love it!

  6. @the.afandies on July 19, 2025 at 5:24 am

    In design language that’s called an affordance 😊

  7. @brettrawlings7394 on July 19, 2025 at 5:25 am

    Lasts forever? As a pipefitter I go through one of these every two years. Maybe last forever for his sports bottle and chalk dust 😂 cute though.

  8. @jmsmith1767 on July 19, 2025 at 5:25 am

    You have too much stuff for the gym… I have plastic bag my chalk is in… end of story.

  9. @emma472 on July 19, 2025 at 5:26 am

    10/10

  10. @cptnwily1290 on July 19, 2025 at 5:27 am

    I think it’s the Dewalt DG5518. Though I can’t find it in stock or for sale any where.

  11. @6host_Casper on July 19, 2025 at 5:28 am

    Who cares these guys are interviewing are pro at talking be

  12. @BenVanAmburg on July 19, 2025 at 5:30 am

    I use 4 bags exactly like his for my mechanic job. I work faster than anyone and all my tools fit on a tiny cart I can wheel around.

  13. @evanstepanian7362 on July 19, 2025 at 5:30 am

    IF IT AIN’T YELLOW I AIN’T MELLOW

  14. @Sonic_Egg on July 19, 2025 at 5:31 am

    algorithm following my every move on this one…

  15. @ToddLiles on July 19, 2025 at 5:32 am

    That’s a new bag. It has props. I dig Alex, but I think this is for eyeballs.

  16. @Anonymous8317 on July 19, 2025 at 5:33 am

    It’s so inspiring because he’s rich and dresses like us.

  17. @10XClips_ on July 19, 2025 at 5:35 am

    That’s awesome

  18. @hparv564 on July 19, 2025 at 5:39 am

    The Philosophie is cheap asfuck!

  19. @jonv8309 on July 19, 2025 at 5:40 am

    Just a bag stfu bro

  20. @MrBetoRecht on July 19, 2025 at 5:42 am

    I am glad to know I am not the only one doing it. 😊😊

  21. @SkylarkDroneShots on July 19, 2025 at 5:42 am

    Is nobody going to say that’s a business idea?

  22. @liamslore on July 19, 2025 at 5:43 am

    Say what you wish… But it’s clever

  23. @giuseppebonatici7169 on July 19, 2025 at 5:43 am

    I settled with a convertible backpack from an outdoor brand. The tool bag is not really ergonomic when you walk 5 km to get to the gym

  24. @channelisomo on July 19, 2025 at 5:44 am

    Get the job done 😎👍

  25. @lyssac889 on July 19, 2025 at 5:46 am

    Lol me as a cleaner using a wine bucket to fill with products and then a rolling cart so everything stays organized 😅😂😂😂

  26. @alexanderceas on July 19, 2025 at 5:47 am

    Praise to the work bag goddess

  27. @BigMountainChina on July 19, 2025 at 5:48 am

    I’ve got a small traveler’s backpack because gloves and shin guards fit in while cycling. But this workman’s bag is genius if you have a car or live next to your gym.

  28. @_jamesbradley__ on July 19, 2025 at 5:51 am

    Alex is the Boss 💯

  29. @alejrandom6592 on July 19, 2025 at 5:52 am

    Guess that makes sense

  30. @LiamLpool on July 19, 2025 at 5:52 am

    No bags on gym floor 😑

  31. @davidlech7203 on July 19, 2025 at 5:53 am

    It’s a dewalt, it’s not going to last forever.

  32. @Kaa864 on July 19, 2025 at 5:53 am

    I would love to know how Alex got his style of thinking.

  33. @OriginalPuro on July 19, 2025 at 5:54 am

    Does the type of bag one use, matter?
    Use any bag you want as long as it works.

  34. @FarukAytekin-z3g on July 19, 2025 at 5:55 am

    I’m so close to getting that bro, a normal gym bag is so inefficient

  35. @ryannguyen8498 on July 19, 2025 at 5:55 am

    Replaced my crappy old Nike gym bag with broken zippers with a husky 16 inch tool bag and the durability is night and day. In terms of practicality, the bag is a lot more rigid so storage isn’t as good as a traditional gym bag but the sacrifice for storage you gain in durability.

  36. @NiagaraCanadaFilms on July 19, 2025 at 5:58 am

    Doesn’t fit in a locker

  37. @mexicanguy2323 on July 19, 2025 at 5:58 am

    Bro looks like hes boutta do maintenance on the machines

  38. @garyfaris on July 19, 2025 at 6:03 am

    I love that AH is concerned about the benefit of “last forever” when he could buy a new one every year — every week — without financially flinching. He has an abundance of wealth and still looks for value.

  39. @M0D3RNDAYH1PP13 on July 19, 2025 at 6:04 am

    No he went out and bought that bag just to shoot this video

  40. @Dw1-i7c on July 19, 2025 at 6:05 am

    Tool bag for the ultimate tool

  41. @HowieRaps on July 19, 2025 at 6:06 am

    I used to wear Tony Hawk skaters shorts at work, because they were like anti-absorbant material, flexible, and wouldn’t rip like my normal cargo shorts would

  42. @lukebower7228 on July 19, 2025 at 6:08 am

    Just use a damn normal bag lol

  43. @dazedNW on July 19, 2025 at 6:09 am

    he’s trying so hard to be “normal”

  44. @daddyzmummy on July 19, 2025 at 6:09 am

    And now he made a scam website called skool, sad

  45. @mattdoherty2859 on July 19, 2025 at 6:10 am

    I’ve been using a husky electricians bag for a while. It’s pretty useful for storing all the little shit that I lose in the bottom of the gym bags I used to use

  46. @eelkow on July 19, 2025 at 6:14 am

    Imagine walking in to a gym with a suitcase

  47. @roaldruss4211 on July 19, 2025 at 6:15 am

    Can’t stand the guy.

  48. @loganmunoz5373 on July 19, 2025 at 6:16 am

    Some dude better bring a Milwaukee pack out 😂

  49. @broadrider3977 on July 19, 2025 at 6:16 am

    👌🏼

  50. @RobertELee420 on July 19, 2025 at 6:18 am

    Looks like hes used it twice ever……. cmon people.

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